Formulating a distinct image for each of our brands has been a driving force of Movado Group, Inc. (MGI) since its beginnings. Our commitment to this goal through on-going product development, design innovation, and each phase of marketing and marketing communication is what cultivates consumer demand, cements on-going relationships with our consumers and retailers and reaps a return for our investors. MGI's brand portfolio is diverse and growing on a global basis. Its most recent addition came through the establishment of a licensing agreement to create timepieces for the world-renowned Lacoste brand.